Use of InformationWe understand and respect the importance of maintaining your privacy and keeping your information confidential. We will only collect information from you when you have knowingly provided it to us, such as subscribing to our newsletter. All information collected is used solely for the purpose of processing orders or to inform our e-mail subscribers and customer of special offers. We will not sell, share or rent any personal information with any other companies or third parties without your authorization.
SecurityThe security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). We follow accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our website, email us!
Credit Card InformationFor safety we do not store your credit card information. It does have to be saved however in case you need a refund or to change your order. When entered on our secured payment page your credit card number is sent through Authorize.net (or PayPal), verified, and your order is processed. Authorize.net is the leading provider of secure online transaction services. They store your credit card information managed by a team of security professionals. During the checkout process look for the https (the “s” added on to the normal http) – this tells you a webpage is secure. We also use a third party shipping provider to ship the products ordered on the site.
OrderingDuring the order process, you will have to provide financial information such as your credit card number, expiration date, money order, wire transfer or check information. This information is used for billing purposes and to fulfill your order. If we have trouble processing an order, we will use this contact information to get in touch with you. To properly process your credit card information, we must share your personal and financial information with the merchant bank for authorization and approval. This process is protected by an enhanced security system. See the Security section below for more details on security measures and procedures. We do not share your personal and financial information with any third parties.
CookiesA “cookie” is a small data file stored on your computer by our web site that gives you a numeric user ID and stores certain information about your activity on the site. Cookies let us know if you are a previous customer and allow certain features, such as our shopping cart, to work properly. Most web browsers will automatically accept cookies, and will also allow you to disable them if you chose to. We recommend that your keep cookies enabled while shopping to take full advantage of our site’s features.
Browsing BehaviorWe track anonymous usage statistics – what pages are being viewed, what terms are being searched for etc. We don’t know who is doing what though. This information helps us improve the website for you by spotting popular content, places people get confused, etc. We won’t know that you searched for “nursery pots” but we will know somebody searched for “nursery pots”. The program we use is Google Analytics, you may visit Google’s website for more details.
Interest-Based Advertising and Other Targeted AdvertisingWe collect data about your activities on our websites and applications for use in providing tailored advertising, and we may share information about activities on our websites with advertising networks administered by third parties. These ad networks track your online activities over time and across websites by collecting information through automated means, and they use this information to show you advertisements that are tailored to your individual interests. As a result, you may see certain ads on other websites based on prior activities on our websites and vice versa. To provide you with a consistent shopping experience, we may also associate various devices you utilize (e.g., smartphones, tablets, and desktop computers) by using the information we collect about you. We may combine information we collect from your devices with other information we have about you, your interaction with our sites, apps and services, and your transaction history. The Digital Advertising Alliance (DAA) has created guidance for online advertisers and provided a mechanism for such advertisers to comply with users’ choices regarding internet-based ads. To learn more about ad networks, including how to opt-out of interest-based ads, click here.
Do Not Track InformationSome browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. This feature can be found in your browser’s privacy settings.. Enabling/disabling the Do Not Track feature in your browser does not ensure that all websites you visit will respond to the request. Hydrobuilder.com does not respond to Do Not Track signals at this time. Third-party advertisers on Hydrobuilder.com may or may not respond to these requests.
Rights in Your Personal InformationSubject to our legal requirements and business purposes, you may be able to exercise the following rights in your personal information:
- That we provide you with the personal information we have collected about you in the preceding twelve months. We will aim to provide this information to you, free of charge, in a commonly used electronic file format.
- That we delete certain personal information we have collected about you. There may be instances where we retain some personal information as necessary to comply with our legal and business obligations.
- Bottom line: We DO NOT sell your information.
California Residents’ Rights to Personal InformationAs a resident of California, you have the right to request from businesses a disclosure of data collection and sales practices in connection with your data. This includes: categories of personal information collected, the source of the information, use of the information and — if the information was disclosed or sold to third parties — the categories of personal information disclosed or sold to third parties and the categories of third parties to whom such information was disclosed or sold. Learn more about California Privacy Laws at the Office of the Attorney General website. As a California Resident, you are afforded:
- The right to request a copy of the specific personal information collected about you during the 12 months before your request (together with a general “personal information request”)
- The right to have such information deleted (with exceptions)
- The right to request that your personal information not be sold to third parties, if applicable
- The right not to be discriminated against because you exercised any of these rights.